Introducing: Our refreshed brand guidelines site
A digital home for all our brand guidelines, that serves as both a super-functional resource and a celebration of our Design team’s creativity, craft, and commitment to pushing boundaries.
Published:
January 5, 2022
Written by:
Artwork by:
With the pandemic, our ways of living and working have been turned upside down. From one day to the next, we find ourselves working from the kitchen table, couch, or bedroom. This shift has brought many new challenges—a loss of connection, changes in collaboration, and a need to establish a new normal by adjusting our routines, rituals, and behaviors.
These disruptions have also given us an opportunity to reimagine how we’ll operate in the new normal—and how to design creative processes and incubation periods that serve us best.
A big goal of my work with the Design Ops team here at Dropbox is to help people adapt to this new reality, and make work and life more human and enlightening while bolstering wellness and connection. I want to highlight a mindset that plays a key role in this new working reality: optimism.
Over the past year, we’ve experienced a range of emotions: anger, loneliness, frustration, anxiety, and so much more. And yet, I (a curious optimist) believe that we have a chance to dream up new possibilities so we can look forward positively to the future.
In design, optimism can manifest in various ways—an ambitious goal, a mindset, a redesign of a space, or experiences to be more connected, and joyful. It’s more than just expecting positive outcomes—it means actively interpreting and remembering events in a positive light, seeing the big picture, exploring ideas, being open to others, taking more risks and facing difficult tasks, as well as creating enjoyment in the present and seeing possibilities for the future. As human-centered designers, we’re focused on what could be, and not on the countless obstacles that might get in our way. In an essay, Karishma Sheth, creative director at SYPartners, wrote: “Design is a method of envisioning the future, of which optimism is a foundational part,” and with the right tools and methods, we can design a better future. Understood in this way, optimism has important implications for an organization’s resiliency and capability to innovate and grow.
A key mindset that underlies design thinking and allows us to enact optimism—to experiment, iterate, and grow—is playfulness. It can help us transition to the new working world, and brings back an essential sense of joy and belonging after two years of grim news and uncertainty.
Playfulness as a hotbed for creativity and innovation
Playfulness drives us to explore, see new possibilities, and make connections we wouldn’t have made otherwise. It sparks our senses and activates different parts of the brain. In a work context, it encourages creative thinking.
While our working environments are usually not set up for play (instead casting things in a negative light if they don’t have a measurable output), we need to actively design space for it. A 2016 study found that using cues to permit play in meetings enhanced creativity without risking productivity.
Some ideas to start with:
Playfulness to build more humane connections
Moments of play, particularly for teams, can foster stronger bonds and create an environment for teams to bring in levity and fun. Awareness of a team member’s life both within and outside of work can help you appreciate your similarities, and especially in a virtual-first world, see that you’re not just digital representations.
Some ideas to start with:
Play to spark joy
Focusing on joy is a step toward creating a safe, humane place where people can find meaning and purpose in their work. It also sparks creative energy, which is essential for thriving at work.
We don’t play enough and are often pressured to put aside the things that bring us joy. We work long hours and neglect our “playtime.” Many people don’t even take all of their vacation days, which, a smart person once said, are kind of like our joy days. We often take ourselves and our work far too seriously. By providing people and teams with experiences that engender joy, leaders can tap into the powers that are unleashed.
Simple acts can be helpful in sparking joy throughout the day:
As we move into a new year, and past the initial phase of the new normal, I encourage you to think about how to design your work environment with optimism and playfulness. This is the basis for a healthy community and a catalyst for innovation and joy. All of us can build this muscle if we commit to using it.
A digital home for all our brand guidelines, that serves as both a super-functional resource and a celebration of our Design team’s creativity, craft, and commitment to pushing boundaries.