A portfolio is a great way to share projects with prospective employers, as well as make an impression with your UX skills.
Not all companies give the same title to UX writers. Some other titles include Content Strategist, UI Writer, Content Designer, and Product Writer. The point of this blog post isn’t to tell you what UX writing is. If you’re unsure, these recent articles can point you in the right direction.
What we love to see at Dropbox
When we review portfolios, we want to see your best work, presented in a way that shows us you know how to write for the web. But some portfolios are hard to navigate or lack context, which blocks our ability to best understand your writing.
The most helpful UX writing portfolios we see showcase a variety of samples across different types of UI copy. This includes:
- Landing pages
- User onboarding
- Product-generated emails
When we’re checking out a portfolio, these are a few things we look for:
- Are your samples easy to navigate?
- Is it obvious which parts you actually wrote?
- Does your writing sound human?
- Is your writing clear and succinct?
- How do you treat errors, empty states, and other sensitive topics?
- Does your writing show the user what to do and how to do it?
To help you create a killer UX writing portfolio, we’ve gathered some tips and guidance from our UX Writing team’s combined experience hiring writers.
Have your samples online
You don’t have to hand-code a website, but your portfolio needs to be on the web. If you want to show us you can work in UX and write UI copy, your website is a great way to demonstrate that.
It’s fine if you copy and paste your screenshots into a PDF — but they can sometimes be hard to navigate. Also, being prompted to download any kind of file gives us pause. It’s often a lot easier to click through pages and zoom into images on a website, which means we might be able to spend more time reading your samples.
Free websites + no coding required
You can get a basic website on a free hosting site like WordPress or Squarespace. These sites use templates that are easy to navigate and display screenshots of your work.
Another plus to having a web portfolio (instead of a PDF) is the ability to track your visitors. WordPress and Squarespace have simple analytics built in. You can see the number of visitors to your site, the pages they looked at, and how long they stayed. You can even use these analytics to improve your user flow and put your UX skills to use right away!