Writers can bring the light.
ArticleWriting

UX writing and design ethics

Every word matters. Every moment of a user’s interaction with your product counts. Every single word in your product’s interface sets your product up to succeed or fail.

Designers who play with words
ArticleWriting

Designers who play with words

Writing has gained a lot of attention lately as a critical design skill. Many UX teams have caught on to the importance of voice and tone in interfaces, and are hiring writers in spades.