Pre–COVID-19 at Dropbox HQ, we ran several in-person events quarterly: workshops, book lectures, peer-to-peer learning sessions, speaker series, breakfasts, and community gatherings. Our favorite events were small, intimate community dinners for 20–25 people. We would host a reception for a group of designers, researchers, design leaders, or writers, followed by a dinner discussion, to foster meaningful connections and create lasting relationships. The events we’ve hosted over the past three years have built a strong network of connected individuals across design disciplines and beyond.
With the pandemic shifting us into a work-from-home scenario, we were suddenly challenged to rethink our approach to bringing people together. We wanted to explore ways outside of online event programming to make our community feel supported, appreciated, and connected.
We have always been fans of snail mail and printed goods at Dropbox. We love to break away from our screens, and often send handwritten cards following our events.
To keep our community united during the pandemic, we decided to try something new (yet old-fashioned!) and combine all of our favorite things—community, crafts, and snail mail—to create Community Care Kits. We piloted a small mail drop to our Ladies Who Create (LWC) group (a forum for women and nonbinary creatives at Dropbox and beyond). The kits contained a custom notebook with blank pages for writing or drawing, a pen, some whimsical stickers, and a postcard from Dropbox Design. We packaged it all in a beautiful box with a cover image from the poster for an in-person event that was canceled due to the stay-at-home order.
The response was joy! Our LWC community loved having something small yet thoughtful delivered right to their door, and appreciated the spirit of playfulness that the kits brought to the work-from-home experience. Our inboxes were full of messages of gratitude, and we saw social media posts tagging our kits over a period of several weeks.