Based on our results, we learned that the majority of our users who chose to hide their email address were able to understand the value of sharing a preferred email address with Dropbox. This helps avoid any potential issues related to privacy, which contributes to an overall better collaboration experience.
As privacy becomes more important to users, we want to be considerate about the information we request. To reduce our reliance on private information, we are thinking deeply about other methods for identifying users.
Above all, this project confirmed our commitment to trust, transparency, and privacy within our products. We learned that they can be achieved by emphasizing why we are asking for a user’s private information and how it is going to benefit them. We found it crucial to convey the rationale behind each interaction. We took the time to prioritize the key experiences that would be improved if users choose to share a preferred email address with us.
Every interaction and product experience must be designed with all of our users’ needs in mind. While a sign-up or sign-in flow may seem simple at a glance, getting the first steps right is critical to building trust with our customers.
We share this as a case study from the product-design perspective, but it was a team effort that made it all happen in such a short time. Shout-outs to Japna Sethi, Sara Wiltberger, Benjamin Kowalski, Xuyan Ke, Vanessa Ung, EJ Reckers, and all other cross-functional partners.