Talk it through with somebody
Apart from scheduled Zoom meetings, there just aren’t as many accidental or less-formal interactions now as there were in a physical/office space. Proximity with coworkers used to create more chemistry and, hence, more generation of fresh ideas. We try to use Zoom for replicating this process, but often it makes us task-focused rather than creativity-focused.
Find time to talk through creative projects or problems with a friend, even if it’s just a casual mention during a relaxed conversation. The friend can work at the same company, or not. Since they aren’t tied to the outcome as you are, it might free up their thinking and provide more insight into the problem. Just as with therapy, a problem shared is a problem halved. Maybe schedule a time and date to show your ideas to the friend, putting a little pressure on yourself to come up with ideas in a timely fashion.
(I’m open to people bouncing ideas off me. Ping me at email@example.com)