1. You follow your company’s content style guide
What this is and why it’s valuable
A content style guide is a document that explains how your company’s customer-facing content should be written. It usually includes rules for grammar, punctuation, terminology, and voice and tone.
Aligning your content to a style guide means it sounds like it’s coming from one voice and one brand. It helps your customers feel confident in your product.
If your company has a content style guide, make sure your content follows it, and that people know you follow it. Before long, your team will see you as the go-to person for the style guide. That’s showing value as a UX writer!
How to show it
If you’re working with existing text, a nice little “before and after” does the trick. If not, you can show a range of different explorations, and then mark the option that matches most closely to your company’s style guide.
For example, let’s say you’re working on a confirmation message, “File saved.” Your content style guide promotes quietly playful content.
You could offer a few suggestions, from conservative to super casual:
- File saved, nicely done. ⭐️
- Congrats on saving the file.
- You saved the file. Let’s do a happy dance.
- Yo mad props on saving the file.
You might add a star ⭐️ to “File saved, nicely done” as the one that most closely supports quietly playful. You can then say, “I wrote content that supports our content style guide and uses the voice best suited for our customers.” ✅