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David Peter Simon

David Peter Simon is a researcher specializing in contextual & creative methods. He's passionate about observational research, in-depth interviewing, and cross-functional team facilitation.

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Preference Testing
Article — Design Research

Do you like it? How to assess preference

Preference testing seems to be a go-to method for measuring aesthetic appeal amongst Design Researchers. But there are more rigorous ways to understand how users perceive visual design.

make meetings magical
Article — Process & Practice

Make meetings magical

Hosting a weeklong workshop or a cross-functional team meeting can be scary. It doesn’t have to be. It can actually be fun. Even magical…

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